Typography: Fundamentals
with
Alexander Tochilovsky
An in-depth crash course into typography for beginners. If you've been drawn to work with text but didn't know where to start, then this is the workshop for you. Learn the foundational basics of typography in this four-evening workshop. The workshop will be a blend of theoretical principles and direct practical applications of those theories. The history, formal elements, and the practice of typography will all be explored. Students learn to make informed decisions about typefaces to be able to craft elegant typography. Topics covered will be: Type Selection; Setting Words, Lines & Blocks of Text; Typographic Grids; Establishing Typographic Hierarchy. The course will include a series of simple weekly assignments. This workshop is aimed at people unfamiliar with typography. No experience is necessary.
About Alexander Tochilovsky
Alexander Tochilovsky is a graphic designer, typographer, curator, and teacher, with 20+ years of professional design experience, and 15+ years of teaching. Born in Odesa, Ukraine, he graduated with a BFA from The Cooper Union, and holds an MFA from Cranbrook Academy of Art. He is currently the Curator of the Herb Lubalin Study Center of Design and Typography. In 2009 he co-curated the exhibition “Lubalin Now,” and has since curated several other exhibitions including: “Appetite”, “Pharma”, “Image of the Studio”, “Thirty”, “Swiss Style Now”, and “We Dissent”. Alexander has taught typography and graphic design at the Cooper Union, Fordham University, City College, and SUNY Purchase. He also teaches the history of typeface design at Type@Cooper, the post-graduate certificate program he co-founded in 2010. He is co-director of the annual Typographics conference and created the Lubalin100.com, and Flat File web projects for the Lubalin Center.