Andrea Trabucco-Campos is a Colombian-Italian Designer & Creative Director at Gretel - Former Associate Partner at Pentagram - Co-Founder of Vernacular He is a designer focused on brand identity, type design, editorial and interaction design. The tension between digital and material is an exciting space—how things are informed by physical matter (ink, paper, wood, etc), and vice versa, how physical environments are affected by the digital progression (AR, AI, etc).