Ed Benguiat (pron. “ben’-gat”;) is an American typographic designer. Ed Benguiat has hand drawn over 600 new typefaces with out the use of any computers including ITC’s Caslon, Avant Garde Cond, Barcelona, Bauhaus, Korrina, Modern, Souvenir, Tiffany, Bookman, Panache, Edwardian Script, and the self-titled typefaces Benguiat and Benguiat Gothic. Ed became a partner with Herb Lubalin, in the development of U&lc, lTC's award-winning magazine, and eventually became vice president of the International Typeface Corporation. He’s designed the logotypes for The New York Times, Esquire, McCall’s, Reader’s Digest, Photography, Look, Sports Illustrated, The Star Ledger, The San Diego Tribune, Ford Motors, AT&T, A&E, Coke, and Estee Lauder... the original logos and posters for films: Planet of the Apes, Super Fly and countless others. You name it, he’s done it. Benguiat teaches typographic design at the School of Visual Arts in his native New York City. On November 2, 2000, he was inducted into the Art Directors Club Hall of Fame.