In 1991, Pichotta began working for Font Bureau as an apprentice to David Berlow, honing her skills on projects for Rolling Stone, Esquire, Condé Nast Traveller, the New York Times, Apple, and other major brands. She has managed the production of retail releases for independent designers since 1993, and has contributed several of her own typefaces to Font Bureau’s library. Over the years, she has divided her time between various retail, custom, and OEM projects. In conjunction with its mid-2016 launch, Pichotta took on the role of Type Network’s vice president and principal product manager, overseeing type development and quality for the company’s global alliance of foundry partners.